Apples Comes to Rescue
Apple is AT&T ’s knight in sinny armor. After being rated as the worse wireless carrier in the 2009 year, and then losing their legal battles with Verizon Wireless over television commercial ads, AT&T needed some good news.
The good news came in the form of Apple. Apple has launched a serious of commercial touting not just the iPhone but also AT&T’s ability to handle both voice calls and data at the same time.
In one of the spots, the voiceover says: “Say you’re on a call, and your friend wants to know…” (cue the friend) “…what time’s the movie?” The finger taps up movie showtimes on the screen, and the voice returns: “You can tell him … all without ever leaving the call.”
In another example from the second ad: “Say you’re on a call with a client, and he asks…” (here’s the client) “Did you get my e-mail?” The finger taps to open the message, and the voiceover says, “You can say, yep, got it right here.”
After a few more examples comes the capper: “Can your phone and your network do that?” Cue the Apple and AT&T logos.
It will be interesting to see if these ads help AT&T’s imagine at all. Cause at the end of the day, its going to be the services that are provided and not the quality of the television commercials.
Cell Phone, Tibets | admin | 
December 8, 2009 1:10 am
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